The Guidelines for Using Soft Power to Gastronomy Tourism Uniqueness of Koh Kret Nonthaburi Province
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Abstract
This study aimed to study the factors of cultural influence, community tourism, community-based gastronomy tourism, social media awareness, service quality, and inspiration that influenced the gastronomy tourism uniqueness of Koh Kret Nonthaburi Province. Qualitative and quantitative research by Thai and foreign tourists, and local residents total 400 samples and policymakers and local residents in Koh Kret, Nonthaburi Province total 15 samples by using purposive sampling and collecting data through questionnaires, the researcher analyzed the instrument’s reliability coefficient and found it to be 0.87, which is close to 1.00. This indicates that the questionnaire items demonstrate an acceptable level of validity. Furthermore, the analysis of Cronbach’s alpha revealed that the 30-question questionnaire had alpha coefficients ranging from 0.71 to 0.89, indicating that the questionnaire possesses high to very high reliability and can be utilized with good to very good effectiveness. The results of the study found that it can be implemented with the ITSC model consisting of Promoting Local Identity, Telling the story of food culture and history, Promoting Sustainable and Responsible Tourism, and Building Collaborative Networks.
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