Factor Influencing Internet-mediated Working of Thai Millennial Labours

Main Article Content

Patiphan Pholmat
Dusadee Ayuwat

Abstract

   The objective of this research is to determine the factor influencing internet-mediated working of Thai Millennial labours. The quantitative research methodology was utilized. The sample included 9,247 Thai Millennial laborers aged 19-39 years (born 1981-2001), drawn from the National Statistical Office's 2020 Household Survey on the Use of Information and Communication Technology micro-data set. The data were gathered by an interview schedule in October-December 2020 and analyzed using descriptive statistics and multiple regression analysis for the factor that influence internet-mediated working of Thai Millennial labors. According to the study's findings, the majority of Thai Millennial labours were males aged 35-39 years (mean age 32.4 years, S.D. = 4.9), had a high school education and a vocational certificate, and lived in the urban area and central regions. 41.7 percent were adept at agricultural work and controlling machinery. Thai Millennial labours were most likely to use smartphones to access the internet. 95.1 percent used one or more types of internet access devices, and 94.3 percent could connect to the internet at speeds faster than 256 kbps. Almost half of Thai Millennial labours (49.0 percent) had internet-mediated working in all four areas (basic operation, information navigation, content creation, and social networking) at a high level (has skills in 4 areas and was at a high level in more than 2 areas). But it is worth noting that internet-mediated working in content creation is lower than other areas, at only 34.0 percent. There were 6 factors that influenced internet-mediated working of Thai Millennial labours. Those included age, number of years of education, residence in Bangkok and vicinity areas; type of work- clerical work, service, and product sales, number of devices for internet access, and internet access at speeds higher than 256 Kbps. All independent variables could explain internet-mediated working of Thai Millennial labours 37.8 percent (R square = 0.378).

Article Details

How to Cite
Pholmat, P., & Ayuwat , D. (2024). Factor Influencing Internet-mediated Working of Thai Millennial Labours. Journal of Management Science Chiangrai Rajabhat University, 19(1), 179–206. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/276518
Section
Research Articles

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