A Study of The Success of Big Data Technology Using Traceability System in Guizhou to Enhance The Quality of Ban Phaeo Aromatic Coconut Samut Sakhon Province

Main Article Content

Kobboon Viriyayingyong
Banthita Pathravishkul

Abstract

       Nowadays, Big data technology plays a significant role in the traceability of food and agricultural products to increase consumer confidence in products. Guiyang District in Guizhou Province is China's first national big data pilot zone, which uses Big Data technology to ensure traceability and safety standards certification. To increase customer confidence, including the benefit of reputation and outstanding agricultural products. Therefore, this article studies the success of the development of Big Data technology systems for agricultural product traceability in Guizhou, through a literature review and analysis of supporting documents. To be used as a model to promote the traceability system of food and agricultural products in Thailand  in raising the quality of Ban Phaeo aromatic coconuts in Samut Sakhon Province to be digital and achieve market needs. As a result, the traceability system in Thailand still encounters problems in using Big Data technology throughout the food chain. There is a lack of systematic traceability from the beginning of the manufacturing process until the product reaches the consumer, a food safety control system that requires cooperation between the government and all stakeholders. To promote and solve the problems of Thailand’s traceability system and increase the quality of Ban Phaeo Aromatic Coconut Samut Sakhon Province.

Article Details

How to Cite
Viriyayingyong, K., & Pathravishkul , B. (2024). A Study of The Success of Big Data Technology Using Traceability System in Guizhou to Enhance The Quality of Ban Phaeo Aromatic Coconut Samut Sakhon Province. Journal of Management Science Chiangrai Rajabhat University, 19(1), 63–85. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/274712
Section
Academic Articles

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