The Factors Affecting Operational Efficiency of Franchise Entrepreneurs in Chiang Rai Province

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Sutheera Atawongsa
Nongnout Kanthachai
Surin Phithaksikul
Sirasit Siriwiwattanakul
Jirapat Upatham

Abstract

The aims of this research were 1) to compare the differences between demographic information of franchise Entrepreneurs and their operational efficiency; 2) to examine the level of factors affecting operational efficiency of franchise Entrepreneurs in Chiang Rai Province and 3) to investigate the factors affecting the operational efficiency of franchise Entrepreneurs in Chiang Rai Province. The questionnaire distribution with 400 food and beverage franchise Entrepreneurs in Mueang District, Chiang Rai Province. The data analysis performed calculation of t-test, one-way ANOVA, mean, standard deviation and multiple regression. The results revealed that personal entrepreneurial competencies standards showed positive effect on operational efficiency of the franchise Entrepreneurs; while external environment showed negative effect on operational efficiency of the franchise Entrepreneurs.

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How to Cite
Atawongsa, S., Kanthachai, N., Phithaksikul, S., Siriwiwattanakul, S., & Upatham, J. (2021). The Factors Affecting Operational Efficiency of Franchise Entrepreneurs in Chiang Rai Province. Journal of Management Science Chiangrai Rajabhat University, 16(1), 149-173. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/246472
Section
Research Articles
Author Biographies

Sutheera Atawongsa, Faculty of Management Science, Chiang Rai Rajabhat University

D.B.A., Dhurakij Pundit University, Thailand (2013), Currently as Assistant Professor in Faculty of Management Science, Chiang Rai Rajabhat University.

Nongnout Kanthachai

D.B.A., Rangsit University, Thailand (2015), Currently as Associate Professor in Faculty of Management Science, Chiang Rai Rajabhat  University

Surin Phithaksikul, Faculty of Management Science, Chiang Rai Rajabhat University

D.B.A., Rangsit University, Thailand (2018), Currently as Assistant Professor in Faculty of Management Science, Chiang Rai Rajabhat  University

Sirasit Siriwiwattanakul, Faculty of Management Science, Chiang Rai Rajabhat University.

M.B.A. Schiller International University, UK. (1991). Currently as Assistant Professor in Faculty of Management Science, Chiang Rai Rajabhat University

Jirapat Upatham

M.B.A., Chiang Rai Rajabhat University, Thailand (2007), Currently as Assistant Professor in Faculty of Management Science, Chiang Rai Rajabhat University

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