Language and identity of third sex masters of ceremony as represented in television programs

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Walee Preechapanyakul


This qualitative study entitled “Language and Identity of the Third Gender Masters of Ceremony as Represented in Television Programs” aims to analyze the characteristics of language use that formulate the identity of the third gender masters of ceremony. The samples were the language used by three major hosts in their TV programs, namely Wuttitorn Milintachinda, Eakachai Aursangkomset, and Kanatip Soonthonrak. Textual analysis based on the ethnography of communication theory was employed to analyze identities of the third gender, concepts about TV hosts, and language use of the third gender group. The language for analysis in this study involved both verbal and non-verbal, and the third gender hosts only referred to homosexual men hosts. The results showed that although the language use of the three hosts, both verbal and non-verbal shared common and dissimilar characteristics, the language use reflects their identity in the same way (Collective Identity). This collective identity reflects their knowledgeable competence, capability and values derived from their unique identity as observed from their language use.


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Preechapanyakul, W. . (2020). Language and identity of third sex masters of ceremony as represented in television programs. Journal of Management Science Chiangrai Rajabhat University, 15(2), 143–163. Retrieved from
Research Articles
Author Biography

Walee Preechapanyakul, คณะมนุษยศาสตรืและสังคมศาสตร์ มหาวิทยาลัยขอนแก่น

Ph.D. (Mass Communication) Faculty of Journalism and Mass Communication, Thammasat University (2012). Currently a Assistant Profersor at Thai Language Program, Faculty of Humanities and Social Sciences, Khon Kaen University


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