The Demanding Study for Organic Agriculture Products of Food Store that Located in Maejo University Chiang Mai Province

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Kupatsawee Klomthongjareon
Sophon Fongpetch
Piyawan Siriprasertsin
Prapassorn Vannasathid

Abstract

This research is qualitative research aims to 1) study the needs of organic agriculture products of food store in Maejo University. 2) To study the problems and obstacles of organic agriculture products of food store in Maejo University 3) To study the problems and obstacles of farmers that doing organic agriculture. The population in this study are the restaurants entrepreneur group in Maejo University of 21 cases and organic agriculture farmers as being the network with Maejo University 5 districts include San Sai district, Mae Rim district, Sa Ra Phi district, San Kam Phaeng district and Mae Tang district of 25 cases, compared analysis and data links. The results of research in table and descriptive. The study’s results are the restaurant entrepreneur have the high volume demand of organic agriculture products such as morning glory, basil, cucumber, etc. with the minimum start from half a kilogram to 10 kilograms per store, the reasons is the safety of consumers and the promotion of Maejo University that they need the ingredients come from organic agriculture. However the person who are use organic agriculture, because of the high price and products do not meet the requirements. The problems of products found the quantity is insufficient for cooking, the higher price than the other market and the different time for selling food of each location. It makes the business profits of restaurant are different. Moreover, the consumption promotion of organic agriculture food to students, staff and other person are less. In the part of problems and obstacles of farmers found that the majority problem is from the production such as the shortage of production factor, production planning, farmers lack of the knowledge to solve the problem properly, the of organic farming area problem, the quality of the soil and water management. Most of organic agriculture products are seasonal. It makes the production volume is uncertain and inadequate, high cost of cultivation. In the term of promotional activities are also less, lack of advertising and public relation widely. Including the problem of foreign language communication with foreign customers.

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How to Cite
Klomthongjareon, K., Fongpetch, S., Siriprasertsin, P., & Vannasathid, P. (2021). The Demanding Study for Organic Agriculture Products of Food Store that Located in Maejo University Chiang Mai Province. Journal of Management Science Chiangrai Rajabhat University, 16(1), 124-148. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/166163
Section
Research Articles
Author Biographies

Kupatsawee Klomthongjareon, Faculty of Business Administration, Maejo Universtiy

D.M. (Business Management) Suan Dusit Rajabhat University (2006), Currently a Assistant Professor,
Faculty of Business Administration, Maejo Universtiy

Sophon Fongpetch, Faculty of Business Administration, Maejo Universtiy

M.B.A. (Finance) Cleveland State University, U.S.A. (1993), Currently a Assistant Professor, Faculty
of Business Administration, Maejo Universtiy

Piyawan Siriprasertsin, Faculty of Business Administration, Maejo Universtiy

Ph.D. (Information Studies) Khon Kaen University (2010), Currently a Lecturer, Faculty of Business
Administration, Maejo Universtiy.

Prapassorn Vannasathid, Faculty of Business Administration, Maejo Universtiy

Ph.D. ( Human Resource Management) Bangkok University (2003), Currently a Assistant Professor,
Faculty of Business Administration, Maejo Universtiy

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