Main Article Content
At present, the tourism industry is of great importance, especially in the eastern region. However, the increasing number of tourists in the eastern region may create problems with the sufficiency of utilities and facilities. The purpose of this study is to study tourism travel patterns in order to plan and formulate transport and logistics strategies to support Eastern tourism growth and expansion. Including studying the factors influencing the strategic planning for the sustainable development of tourism in the Eastern region. Data were collected from secondary sources and from primary sources, surveyed using 1,029 questionnaires and 66 in-depth interviews. The results of the survey showed that the development of the tourism logistics system was positively correlated with the return and tourist satisfaction rates. It was found that most of the tourists visiting the eastern region were impressed by the natural beauty. The satisfaction level in each area was higher than the average. (Normal mean = 3.0) which consists of In terms of accommodation (such as hotels, resorts, bungalows), standards and number of tourist attractions Transportation and logistics Utilities However, from the GAP Model analysis, there are many activities that need to be developed to raise the standard of tourism in the area. The results of the study also reflect the inefficiency of the tourism logistics system in the eastern provinces, which must be planned and developed for the logistics system and facilities. This study provides recommendations for improving logistics activities to raise the standard of sustainable tourism.
Views and opinions expressed in the journal do not necessarily reflect those of the editors.
Boonpryn, Walailak. (2000). Developing Tourism Industry in Koh Samui, Amphoe Koh Samui, Surat Thani Province. Thesis. Master of Art in Thai Study. Thaksin University. (in Thai)
Byrne, P. (1993). Assessing Logistics Performance in Japan. Transportation & Distribution. 34. 54-8.
Chan, M.F.S., Keung, K.F. & Chung, W.W.C. (2000). A Design of an ABC Template For Easy Assimilation in SME, Logistics Information Management. 13(1). 126-137.
Chanplan, Organich. (2003). The Study on Model of Passenger Forecasting at Air Port Terminals: A Case of Countries in South East Asia. Thesis. Master of Science (Statistics). Kasetsart University. 89-120. (in Thai)
Cigolini, R. Cozzi, M. & Perona, M. (2004). A New Framework For Supply Chain Management: Conceptual Model And Empirical Test, International Journal of Operations & Production Management. 24(1). 7-41.
Douglas, M. Lambert. James, R. Stock. Lisa, M. Ellram. (1998). Supply Chain and Logistics Management: McGraw-Hill.for International Trade Liberalisation. International Journal of Business and Economics. 1(1). 75-99.
Gongmei, Yu. Zvi, Schwartz. (2006). Forecasting Short Time-Series Tourism Demand with Artificial Intelligence Models. Journal of Travel Research. 45. 194-203.
Kitipat, Nontapatamadol. (2006). Guidelines on Integrated Planning for Sustainable Tourism Development. Bangkok: Center for Tourism Planning and Poverty Correction of Asia. (in Thai)
Mowforth, M. and Munt, I. (2016). Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. London: Routledge Taylor and Francis Group.
Napat, Thipsri. Khajie, Chomjietrakul. et al. (2015). Logistics Management of Tourism Business in Chiang Rai Province. Retrieved on March 28, 2017, from file: /// C: / Users / Admin / Downloads / 45402- Article% 20Text-105261-1-10-20160111.pdf. (in Thai)
Office of Pattaya City. (2006). Approval Projects Under Strategic Planning of Pattaya City-Koh Larn. Journal of Pattaya City-Koh Larn. 4(1). 18-25. (in Thai).
Peerapatpaisarn, Panchita. (2005). Developing Conservative Tourism of Natural Resource Under Sea in Koh Larn. Thesis. Master of Political Science in Public Policy. Graduate School. Burapha University. (in Thai)
Suttiwastanapud, Kamonchanok. (2004). Logistics and Supply Chain Management. Bangkok: Top/McGraw Hill.
Thaksin, Chaichan. (2015). Logistics Management for Tourism in Wang Nam Khiao District, Nakhon Ratchasima. Retrieved on March 28, 2017. from https://www.tci-thaijo.org/index.php/sjss/article / view / 20366.
Theppitak, T., 2007. “A Study on a Competitive Position and Readiness of Thai Logistics Services. (in Thai)
Theppitak, T. (2015). Logistics Management. Bangkok: Thammasam Printing. (in Thai)
Tourism Authority of Thailand. (2017). Developing Tourism in Pattaya, Thailand. Final Report. Bangkok: Tourism Authority of Thailand. (in Thai)