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The objectives of this research were to study situation of labor force and desirable labor characteristics of the corporations in Songkhla Province. The research method is divided 5 steps: size selection, documentary and secondary data study, key informants from 8 types of corporations, in-depth interview and group discussion with 42 informants, and content analysis. The study found that the situation of labor force in Songkhla, both employment and vacancies, is fluctuating according to the economic problems of the country, effect to the problem of jobseekers and placement. Furthermore, there is also a gradual need for labor at the underemployment level, affect to jobseekers have to move to lower-education job and earn lower incomes. The desirable labor characteristics of corporations found that, the corporates requires employees who are optimistic, have a passion for work, dedicated to work and corporate reputation, be honest with yourself and your duties, have good communication skills, and kindness to others, while there are not many expectations about foreign language skills, analytical thinking, and adapt to different cultures, in spite of, it should be more developed to enter the human resource development in the policy era of Thailand 4.0
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