Patterns of the communication in the learning resources: Mae Chan Hot Spring, Mae Chan District, Chiang Rai

Abstract

The purpose of this research is to study the patterns of communication and the effectiveness of communication in the learning resources of Mae Chan Hot Spring, Mae Chan District, Chiang Rai. The target groups in this study are divided into two groups. The first target group is a group of contributors who are specialized in various fields, including two communication experts, two geological experts, and four representatives who will use the learning resources at Mae Chan Hot Spring which are eight in total. The other group is comprised of 30 Mae Chan Wittayakhom School students aged 15-16 years. The methods that are used for collecting data are group conversation forms and science tests. The data is analyzed by using the t-test to calculate the difference between pre-test and post-test scores. The research found that patterns of communication at Mae Chan Hot Spring, Mae Chan District, Chiang Rai, should be combined by the various kinds of communication element, focusing on using the places themselves and models of these places. Printed media and activities are created and formed by three main elements, which are the places, information of the places, and the characteristics of the receivers, the age of 15-16 years old. After trying to use these communication patterns with the target group, it is found that after using these communication patterns, the statistical significance increases to the level of .01.