The Prediction of Effects on Asean Economic Community Policy in Business Commerce and Tourism Industry in the Border Cities of Chiang Rai Province

Abstract

The purposes of this study were (1) to study economics, social, issues and barriers of border cities of Chiang Rai province, and (2) to forecast the perspective of trader effect as the result of ASEAN economic community policy to business commerce and tourism industry in the border cities of Chaing Rai province. The researcher used qualitative facts to survey and in-depth interview from the trader related to business commerce and tourism industry in the area by creating the benchmark index with a score from 1 to 7 to rank based on the potential to evaluate the opportunities and threats in politics, economics, legal, social, technology, environment, AFTA and immigration. The findings indicated that the border economic environment has expanded in overall based on Gross Provincial Product: GPP has the potential in the economic development, border trade, logistics, business commerce, and tourism industry by gaining the border trade and neighboring countries subregion make positive impact on industry, trade and tourism. However, this could cause problem and occurred barrier in the aggressions and the wall of the language of the trader in Thailand due to the rapidly expanded of trade and tourism sectors. The prediction of effects on ASEAN economic community policy in business commerce and tourism industry in the border cities of Chiang Rai province had made positive impacts on creation of commercial hub for Chiang Rai to become residences, a tourist attractions, industrial estates, and centers of the various links. Nevertheless, Thai trader might have negative effects from unsustainable growth of Chiang Rai caused by lacking of competitiveness against upcoming competitors from neighboring countries. Therefore, we should find guidelines to reduce those disadvantages from foreign entrepreneurs.