Information Seeking with Four Screen in Media Convergence

Abstract

Currently, the society has become the age of information in which people need to communicate to each other all the time without limited time, places, distances and expenses. It is a new life style which depends on new technology in order to increase communication. Therefore, ‘4 screen’ is an innovation which is playing an important role on daily life of people especially, those who consume media through the screens of 4 screen such as a screen of a television, a screen of a computer, a screen of tablet and of a mobile phone in form of multi-screen. The multi-screen can be linked to social network. Each screen has different functions based on use and gratification by users. Consequently, receivers have become their role from passive audiences to active seeking in order to serve their satisfaction. This has brought Media Convergence which merges technology of computer, internet including mass media like newspaper, entertainment, and music to turn into new media where users have a lot of freedom to specify contents and the ways to apply it through social network on the cyberspace.