Local People s’ Opinions towards Corporate Social Responsibility Activity of PTT Public Company Limited Group in the Case of the Crude Oil Leak in Ko Samet, Ban Phe Sub-district, Muang District, Rayong Province

Abstract

 The purposes of this research were to study the opinions of local people towards corporate social responsibility activity of PTT Public Company Limited Group (PTT Group) in the case of the crude oil leak in Ko Samet, Ban Phe sub-district, Muang district, Rayong province and to compare the differences between the demographic characteristics and the opinions of local people towards corporate social responsibility activity of PTT Group in the case of the crude oil leak. The research was the quantitative research by using the survey. The population was the people who lived in Ban Phe sub-district, Muang district, Rayong province by determine the sample group of 400 people. The research instrument of this study was a questionnaire and the descriptive statistics used in analyzing data were frequency, percentage, mean, standard deviation, and inference statistics consisted of Independent t-test, One-way ANOVA and f-test of Scheffe' The findings of the study appeared that the exposure on the content of corporate social responsibility activity of PTT Group in the case of the crude oil leak in Ko Samet, Ban Phe sub-district, Muang district, Rayong province in general was at the average level. When considered in each item, it was found that the media that they mostly exposed to was television, village broadcasting tower was recognized respectively, while the magazine was recognized at the lowest level. For the perception on the activity of PTT Group appeared that the respondents mostly knew on the activity on the elimination of the oil slick in the sea and Ko Samet and the activity on the elimination of the oil slick on the beach of Ko Samet respectively and coral rehabilitation activity in the sea of Ko Samet was perceived at the lowest level. The overall opinion of local people towards the operation of PTT Group was at the high level. When considered in each aspect, it appeared that the item with the highest mean was PTT Group had the policy in controlling the leak oil in the sea strictly, and PTT Group had the policy in solving the problem of the leak oil in the sea rapidly was respectively ranked while PTT Group organized the social activity throughout the year was ranked at the lowest level. The overall opinion of local people towards corporate social responsibility activity of PTT Group in the case of crude oil leak in Ko Samet, Ban Phe sub-district, Muang district, Rayong province was at the high level. When considered in each aspect, it appeared that the item with the highest mean was the social activity of PTT Group made more environmental knowledge for community. The corporate social responsibility activity of PTT Group made people had more knowledge on the environment was ranked respectively, and the corporate social responsibility activity of PTT Group was interesting and benefit for the society was ranked at the lowest level. The comparison of the difference between the demographic characteristics and the opinion of people towards corporate social responsibility activity of PTT Group in the case of the leak of raw oil in Ko Samet, Ban Phe sub-district, Muang district, Rayong province classified by the current address, gender, age, educational level, occupation, and monthly income, it appeared that there was no significant difference.