The Influence of ASEAN Citizenship Characteristics on the Competitive Advantage of the Northern Region Industrial Estate Businesses

Main Article Content

Siraya Janasak


The purposes of this research were to 1) study the ASEAN citizenship characteristics and the competitive advantage of the international businesses in the Northern region industrial estate; 2) examine the consistency between the structural equation model and empirical evidence; and 3) study the relationship and the influences between ASEAN citizenship characteristics and competitive advantage of the businesses. Population consisted of 90 international businesses involved with import-export located in the Northern Region Industrial Estate. The participants were human resource managers. The research tool was questionnaire assessed reliability as 0.964. Data was analyzed by descriptive statistics, Pearson correlation coefficient, considering the consistence between the model and fit indices and analysis the structural equation model (SEM) by using AMOS technic. It was found, from the research findings, that 1) the most important ASEAN citizenship characteristics was the unity and good relationship followed by the consciousness conservation of natural resources, environment and culture in the region, and the respect of the difference between individuals and society. Whereas the most important competitive strategy was the cost leadership followed by differentiation, and focus strategy respectively; 2) the structural equation model, ASEAN citizenship characteristics influencing on competitive advantage of the Northern Region Industrial Estate businesses is in harmonious with the fit indices with 2 = 60.652, df = 48, 2/df = 1.264, p-value = 0.104, GFI = 0.882, AGFI = 0.809, RMSEA = 0.064; and 3) all of the ASEAN citizenship characteristics correlate and influence to the competitive advantage of the Northern Region Industrial Estate businesses with the Path Coefficient of 0.69


Download data is not yet available.

Article Details

How to Cite
Janasak, S. (2019). The Influence of ASEAN Citizenship Characteristics on the Competitive Advantage of the Northern Region Industrial Estate Businesses. Journal of Management Science Chiangrai Rajabhat University, 14(2), 87–111. Retrieved from
Research Articles
Author Biography

Siraya Janasak, คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏลำปาง

Ph.D. (Business Administration) Institute of International Studies, Ramkhamhaeng University (2010). Lecturer at Logistics and International Business Management Program, Lampang Rajabhat University


Boonsomsri, P. & Phathanarangsan, P. (2016). Factor affecting job satisfaction of operators from P P (Thailand)

Company Limited in Amata Na Korn Industrial Estate Chonburi Province. Journal of Management Science Chiangrai Rajabhat University. 11(2), 49-70. (in Thai)

Boonyapitak, S., Thammachoto, J. & Daengsuwan, K. (2015). The innovation of student teachers development to enhance teaching competency for learning to live together. Bangkok : Thailand Research Fund (TRF). (in Thai)

Buakhamsri, T. (1997). Area mobility and health risks of workers in the northern industrial estate. Master of Science in Geography, Graduate school, Chiang Mai University.

Danthamrongkun, W. (2006). The heart of service. Bangkok : SE-ED Ucation. (in Thai)

Kobjaiklang, C. (2018). A study of competitiveness performances, problematic factors on doing business and opportunities of industrial expansion in ASEAN markets. Journal of Community Development Research (Humanities and Social Sciences). 11(3), 89-103. (in Thai)

Lalitsasivimol, W. (2016). The structure equation model human capital development affecting the competitive advantage for performance success of private businesses in Songkhla province. MUT Journal of Business Administration. 13(2), 79-99. (in Thai)

Maharatsakul, P. (2007). Managing human resources: looking to the future. Bangkok : Pimtawan. (in Thai)

Ministry of Foreign Affairs. Department of ASEAN Affairs. (2017). Thailand and the preparation for the ASEAN community: progress and direction in the future. Retrieved September, 18, 2017, from (in Thai)

National Strategy Committee. (2016). National strategy framework for 20 years (2017-2036). Retrieved September, 30, 2017, fromยุทธศาสตร์ฯ ระยะ 20 ปี 60 - 79.pdf (in Thai)

Navikarn, S. (2005). Strategic management and business policy. Bangkok : Bannakit. (in Thai)

Nukkaasem, W. & Bamreab, P. (2017). Competitive advantage entrepreneurs in Samutprakarn province to ASEAN economic community. Journal Dhonburi Rajabhat University. 3(2), 59-92. (in Thai)

Office of the Civil Service Commission. (2012). Integration into ASEAN community 2015. 3rd ed. Bangkok : Office of the Civil Service Commission. (in Thai)

Pomsuwan, S. (2011). Japanese teamwork culture in the business organization. Executive Journal. 31(1), 185-190. (in Thai)

Pomsuwan, S. (2015). Worker’s performances and attitudes adaptation for surviving in the Thai tourism industry under ASEAN economic community standards. SDU Research Journal Humanities and Social Sciences. 11(3), 1-10. (in Thai)

Porter, M. E. (1985). Competitive advantage. New York : Free Press.
Sangsuk, S., Pungnirundi, B. & Pinyoanuntapong, B. (2014). Differentiation strategy for competitive advantage of ceramics OTOP in the lower northern region of Thailand. Social Sciences Research and Academic Journal. 9(26), 43-60. (in Thai)

Sattabut, T. (2017). The development of human resources competency in industry sector to provide the readiness in ASEAN community. Journal of the Association of Researchers. 22(2), 176-190. (in Thai)

Sirinirand, S. & Saichu, P. (2009). The organizational policy: background and practice. Bangkok : Odeon Store. (in Thai).

UNESCO. (1998). National strategies and regional co-operation for the 21st century. In Proceeding of the Regional Conference on Higher Education. pp.13-23. Tokyo : UNESCO PROAP.

Wimonsiri, P. (2016). National strategy 20 years: future of Thailand for security, prosperity and sustainability. Advanced Insurance Science. Retrieved September, 30, 2017, from (in Thai)

Wiset, N. (2018). Attitude and readiness of SME entrepreneurs in Nonthaburi province for exporting towards ASEAN market. Journal Humanities and Social Sciences Thonburi University. 12(28), 150-162. (in Thai)

Yodkaew, P. (2013). The relationship between transformational leadership, knowledge and attitude toward ASEAN community of students of Nakhon Pathom Rajabhat University. In The 3rd National and International Conference (SMART). pp.97-99. Nakhon Pathom : Nakhon Pathom Rajabhat University. (in Thai)