Ethnic Identity and Cultural Product.

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วราภรณ์ ซื่อประดิษฐ์กุล


When Ethnic Identity is a Cultural Product is a part of Communication of Ban KariengRuammit Identity , Muang Chiang Rai.The purpose of this research is 1.To study the process of change in the identity of Ban Karieng Ruammit . 2. To identify the Marketing process in terms of tourism of Ban Karieng Ruammit. This research applies qualitative method. Researchers undertook the cultural capital of  Pierre Bourdieu . The political economy and  hegemony of Gramsci Antonio. Chiefly, the change includes 1. The process of commoditization. 2.Process ofmaking standardized goods.3. They producetheir goods in high volume 4.The method of replication The Marketing process in terms of tourism of Ban Karieng Ruammit: The marketing process of the three conditions. 1. The marketing management has been supported by their group in the village. 2. They create the trip through ethnic environment. 3. They create the trip through Religion background in terms of marketing strategy. For those reason, it brought about                The concept of cultural capital of Pierre Bourdieu. The result of this study reveal as  following: Capital culture of ethnic groups as well as the cultural capital and the performance of individuals. Is being processed into a product. The class manufacturing both upper and lower levels as the political economy form Marxist is hegemony and the ideological dominance of different groups that have the power to create benefits for themselves Through harnessing the power As stakeholders In the village committee.AndThe identity of the village is dominated by the identity of another ethnic Karen.

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ซื่อประดิษฐ์กุล ว. (2018). Ethnic Identity and Cultural Product. Journal of Management Science Chiangrai Rajabhat University, 11(2), 191–212. Retrieved from
Research Articles
Author Biography

วราภรณ์ ซื่อประดิษฐ์กุล

นิเทศศาสตรมหาบัณฑิต (นศ.ม.) สาขาสื่อสารมวลชน จุฬาลงกรณ์มหาวิทยาลัย (2539), ปัจจุบันเป็น ผู้ช่วยศาสตราจารย์ สาขาวิชานิเทศศาสตร์ คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏพิบูลสงคราม


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Bourdieu, P.(1990 ).The Logic of Practice. Stanford University Press, Stanford.

Bourdieu, P.(2001).Outline of a Theory of Practice. Cambridge University Press, Cambridge.

Gramsci, Antonio.(1971).Selections form the Prison Notebooks. London, Lawrence and Wishsrt.