Guidelines for Developing Training Management in Corporate Social Responsibility (CSR) Programs at the Puey Ungphakorn School of Development Studies, Thammasat University

Abstract

         This study aimed to analyze the challenges and obstacles in developing management approaches for Corporate Social Responsibility (CSR) training courses at the Puey Ungphakorn School of Development Studies, Thammasat University, during 2018–2022. It also sought to synthesize strategies for course management improvement. A qualitative approach was employed by reviewing relevant documents and collecting data from executives, department heads, and staff through in-depth interviews and focus group discussions. The data were analyzed using descriptive methods.

       The findings identified two main factors contributing to challenges and obstacles: (1) internal factors, such as insufficient budget allocation and lack of continuity in prioritizing tasks, and (2) external factors, including delays in submitting training application documents, incomplete fee payments, the COVID-19 pandemic, and natural disasters. Development strategies were synthesized using the PDCA quality cycle and included an implementation plan for 2023–2024. Recommendations emphasized budget management, streamlining document submission processes, adopting online training, and enhancing risk management. These strategies have the potential to improve operational efficiency, address existing challenges, and mitigate future issues in CSR training course management.