Social Influence Perception and Attitude of Using Barcode System Towards Behavior of Using Barcode Technology in Automotive Industry in the Eastern Seaboard Industrial Estate in Rayong
Article Sidebar
Main Article Content
Abstract
The objectives of this research were to: 1) To study the level of Social Influence Perception and Attitude of Using Barcode System Towards Behavior of Using Barcode Technology 2) To study Social Influence of Using Barcode System towards Behavior of Using Barcode Technology in Automotive Industry 3) To study Perception of Using Barcode System towards Behavior of Using Barcode 4) To study Attitude of Using Barcode System towards Behavior of Using Barcode Technology in Automotive Industry in The Eastern Seaboard Industrial Estate in Rayong. 5) To study Social Influence Perception and Attitude of Using Barcode System Towards Behavior of Using Barcode Technology in Automotive Industry in The Eastern Seaboard Industrial Estate in Rayong. Questionnaires were used at the research tool. The sample for research is total 400 samples. Statistics used in analyzing the data ware Mean, Standard Deviation and Multiple Regressions.
The results of research found: Social Influence towards Behavior of Using Barcode Technology in Automotive Industry in The Eastern Seaboard Industrial Estate in Rayong. at level of significance 0.05 which found that subjective norms, social factors and image Towards Behavior of Using Barcode at level of significance 0.05 and attitude of Using Barcode System Towards Behavior of Using Barcode Technology at level of significance 0.05.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
All articles published in the Journal of Management Science, Ubon Ratchathani University are copyrighted by the journal. The views and opinions expressed in each article are those of the authors and do not necessarily reflect the views of the Faculty of Management Science, Ubon Ratchathani University. The authors are solely responsible for the content of their articles.
References
Chaweesuk, S. & Wongjaturaphat, S. (2013). Theory of Acceptance Model. Institute of Technology: King Mongkut’s Lat krabang University. (in Thai)
Davis, F. D. (1989). Perceived Usefulness Perceived Ease of Use and User Acceptance of Information Technology. Business Administration: University of Michigan.
Dechphapatsorn, N. (2016). Factors Affecting Online Purchase Decisions for Dietary Supplement
in Thailand. Faculty of Commerce and Accountancy: Thammasat University. (in Thai)
James, E. B. (2001). “Organizational Research: Determining Appropriate Sample Size in Survey Research. Information Technology”, Learning, and Performance Journal, (19) 1.
Kiatkamjorn, A. (2014). Factors Influencing in Acceptance Technology: A Case Study of Using Interactive Whiteboard in Faculty of Medicine Siriraj Hospital. Information Technology Management : Thammasat University. (in Thai)
Kornprasertwit, K. (2015). Attitude Understanding Personality and Operation and use of Technology have all had an Influence in the Decision of Bangkokians whether or not to use an Automatic Telephone Payment Kiosk in 2015. Graduate School: Bangkok University. (in Thai)
Matsumoto, D. (2009). The Cambridge Dictionary of Psychology. Human Factors Psychology: Cambridge University.
Ministry of science and technology. (2016). Impact of Scientific Progress and Technology. http:// www.e-manage.mju.ac.th. 22 August. (in Thai)
Wongthongchai, J. (2012). Perception factors Affecting Acceptance of 2-dimensions Barcode of Generation-Y. Institute of Technology: Suranaree University. (in Thai)
