Factors affect to purchasing decision of a local souvenir in Phetchaburi

Abstract

The present study is titled factors affect to purchasing decision of a souvenir a local in Phetchaburi province. The purpose pere 1. To investigate the basic information of tourists in Phetchaburi province. 2. To study the influential factors that affect to purchasing decision of a local souvenir in Phetchaburi province. 3. To alternatively find out the way to improve souvenir shops for serving tourists in Phetchaburi province. tourists to survive and sustain. Mixed methods, the sampling method is simple. 400 tourists, 10 business and government representatives, content analysis, development and problem solving of local cashew. In Phetchaburi The tools are questionnaires and interview forms. In addition to the conditions that make tourists and local business owners. And government An important part in the improvement and development of the local store business in Phetchaburi. There are 5 aspects of quality, price service and location. During the period The season is also important, such as the closing of students' semester. Long weekend holiday The economic, political, and governmental status is important to the survival of the local cashew business. It should be developed and improved in line with the national economic and social development plan.