Development Strategic Management Model for Competitive Advantage of Mukdahan Special Economic Zone, Thailand.
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The research has the following objectives; 1) Identify the specific factors of the external and the internal environment in the special economy zone. 2) Gathering the factors for investment then supporting entrepreneurs in the special economy zone. 3) Analyzing the ability of competition in the special economic zone (Mukdahan). 4) Prescribe a strategic model to develop the special economy zone. This research is dedicated to the area of these activities. The special economic development area is Muang Mukdahan district, Wan Yai district and Don Tan district. Qualitative research collected data from research and individual interviews. In part Interviewees providing information related to the implementation of government policies, regarding the operations in the Mukdahan special economic development zone. Which provided opinions on the feasibility, capability and effectiveness of activities of economic development there are as follows.1) Local entrepreneurs in Mukdahan 2) National entrepreneurs and investors 3) Government officials involved in the Special Economic Development Zone
The findings indicated that the promotional factors of entrepreneurs’ investment in Mukdahan Special Economic Development Zone are composed of: 1) Infrastructure readiness on basic structure (Rail and airport transport system) 2 Number of target customers or consumers 3) Land cost and development in Mukdahan Special Economic Development Zone 4) Educational institutes and the availability of human resources 5) Appropriateness of the promoted business in the context of the area 6) Privileges / benefits incentives for investment in the Mukdahan Special Economic Development Zone 7) Factors in the sources of raw materials for production 8) Factors in border trade and crossing of Thailand - Lao PDR - Vietnam and Southern China.
In analyzing the strategic factors, it was found that there are no factors which could support the five activities of Mukdahan Special Economic Development Zone in it’s ability to attract investors adequately. The analysis of the competitive advantage of the Mukdahan Special Economic Development Area found that the internal and external factors could not support its competitiveness. Therefore, it is necessary to develop or create factors in order to support the incentives for more activities. The strategic model suitable for Mukdahan Economic Development Zone is Border Trading Innovation Strategy, the Mekong Tourism Network Strategy and Business Service Center
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