Current and Need of Electronic Commerce Development for Souvenir Entrepreneurs in Amphoe Mueang, Ubon Ratchathani Province

Abstract

This research aimed 1) to study the usage condition of Electronic Commerce of souvenir shop entrepreneurs in Mueang District, Ubon Ratchathani Province, and 2) to study the needs for Electronic Commerce development of souvenir shop entrepreneurs in Mueang District, Ubon Ratchathani Province.  The sample used were 45 souvenir shop entrepreneurs in Mueang District, Ubon Ratchathani Province. The tools used to collect the data was questionnaire survey. Statistic used to analysis the data were Frequency, Percentage, Mean and Standard Deviation. The research results found that

The majority of souvenir shop entrepreneurs using media electronic commerce for private use and Facebook has a highest use for media electronic commerce following by Line and Website. In addition, product advertising and promotion were the objective of using a media electronic commerce. Furthermore, all of the respondents did not go through the electronic commerce registration process. 

Product advertising and promotion were the objective of electronic commerce development and Facebook is the most wanted platform for electronic commerce development. The requirements for electronic commerce system are real-time customer communication system, be able to update product details and customer database system.