Meaning and Trends of Service Innovation of Glamping
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Abstract
This research aims to study the definition of glamping service innovation and the trends of glamping business in Thailand. This qualitative research utilized Phenomenological methodology. The sample consisted of 16 key informants who provided data for examining the behavior and knowledge of both service providers and customers (glamping and glamper). Based on the content analysis of the data.
The result showed that Glamping is a relaxation in the midst of nature with privacy in the form of tents, clear domes, recreational vehicles (RV), or buildings like a tent in harmony with nature. There is beautiful decoration; luxurious and well-equipped. As the definition says, "eat well, sleep luxuriously, and rest comfortably in the midst of nature”. In Thai context, glamping must come with a beautiful decoration to meet the behavior of the new generation of tourists who focus on taking photos to upload on their respective social media accounts. Furthermore, glamping is another form of alternative accommodation that attracts the attention of tourists from around the world wherein the factors that contribute to this business are behavioral changes among tourists, business investment, and tourism trends that focus on more quality tourism in the future. Further beautification and modernization of the designs of glamping are crucial factors and would certainly be advantageous in meeting the needs of tourists in this present day.
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