Factors Influencing Changes in Creative and Innovative Behaviors of Personnel in the Silver Handicraft Business from the Perspective of Entrepreneurs
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Abstract
This qualitative case study aims to explore the factors that influence creative and innovative behavior among employees in the silver handicraft industry. A preliminary conceptual framework was developed based on a review of the Resource-Based View (RBV) theory, which served as a foundation for designing semi-structured interview questions. Key informants consisted of five purposefully selected participants, including entrepreneurs and provincial cluster leaders. The data collected was analyzed using content analysis, involving thematic grouping and relational interpretation to conclude. The study revealed five key factors that influence creative and innovative behavior such as (1) leadership roles, (2) organizational systems and policies, (3) organizational atmosphere and culture, (4) employee characteristics, and (5) the work environment. These factors collectively shape employee behavior and innovation capacity. The findings provide valuable insights for entrepreneurs to align resource utilization with employee needs, thereby enhancing organizational innovation and competitiveness.
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