A Study of Problems in the Beef Cattle and Beef Products Supply Chain Issues: Social, Economic, and Environmental Dimensions in the Thai-Cambodian Border Area, Sa Kaeo Province

Abstract

     This research aimed to investigate the supply chain issues of beef cattle and beef products in the social, economic, and environmental dimensions, as well as to analyze business opportunities for beef cattle farming in the Thai-Cambodian border area of Sa Kaeo Province. Data were collected through questionnaires administered to 338 upstream stakeholders, 65 midstream stakeholders, and 276 downstream stakeholders. Business opportunities were analyzed using SWOT analysis and the Business Model Canvas (BMC) through focus group discussions with a total of 120 participants.
    The findings indicated that economic issues posed the most significant challenge, while social and environmental issues were moderate. Business opportunity analysis indicated strengths in the region's proximity to the border, enabling export potential, and opportunities from government policies promoting cattle farming. However, weaknesses included insufficient skills for producing high-quality beef, and obstacles arose from increasing farming costs. The following strategies should be implemented: (1) Promote cattle farming practices that meet Good Agricultural Practices (GAP) standards for livestock and expand export markets by leveraging government policies. (2) Develop cattle farming skills to enhance meat quality and value. (3) Improve farming systems to mitigate risks from natural disasters and disease outbreaks. (4) Reduce production costs by utilizing local resources and improving farm management. The BMC analysis highlighted that middlemen are key customers, accessed directly or via social media. The primary value proposition is chemical-free beef, with the main costs being feed expenses. Key partners include family members and beef cattle cooperatives.