Intention to Stay of Generation Z: The Roles of Knowledge Characteristics and Work Engagement

Main Article Content

Nichapat Kaewpongmongkol
Patchara Popaitoon

Abstract

            This research aimed at exploring the roles and influences of knowledge characteristics and work engagement with intention to stay of Generation Z. Our sample was 200 Generation Z employees in Bangkok aged 20-24. We obtained data for the analysis using online questionnaire survey. Multiple hierarchical regression results showed that intention to stay of Generation Z was driven through work engagement by two important knowledge characteristics, i. e. specialization and job complexity respectively.  Put differently, work engagement fully mediated the links of job complexity and specialization with intention to stay. This research enhanced our understandings of the Generation Z workforce enabling us to design motivational job aspects to match their preferences effectively.  Organization could apply work design as a strategy to engage and retain employees with the organization in the long term for human resources management advantage.

Article Details

Section
บทความวิจัย (Research Article)

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