The Administrative Context of Local Government Organizations for Tourism in the Central Chao Phraya River Basin

Abstract

          The objective of article is to study the general context and management context of the local government organization for tourism in the central Chao Phraya River Basin in Phra Nakhon Si Ayutthaya Province, Pathum Thani Province, Nonthaburi Province, Ang Thong Province, and Sing Buri Province. This research is a qualitative research by using observation forms, participation and semi-structured interviews. The sample sampling was chosen according to the research objectives. The result of study, the researcher found the general context in tourism promotion of local government organizations is similar trend in the context of the infrastructure of tourist attractions and the context of linking transportation routes in all 5 provinces. The context of tourist sites, Pathum Thani Province has limitations because, it is mainly an industrial area. As the context of media and public relations for tourist attractions there are limitations in the area of Ang Thong Province due to insufficient resources. The last general context, cultural context and beliefs of communities in tourist areas found similar limitations in the area of Nonthaburi Province and Pathum Thani Province because having diverse communities from immigration and migrated to work in that area which is the result of the various beliefs and cultures as well.

          In addition, the administrative context of the local administrative organization for tourism, it is found that similar trends in all 5 provinces Therefore, the general context and the administrative context of the local government organization for tourism is important to creation of guidelines for tourism management, an efficiency, effectiveness and consistent manner with the context of Local tourism management in the local government organization.