A Structural Equation Model of Hotel Involvement in Community Development in Thailand
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Abstract
The objective of this research is to study the causal relationship and the structural equation model (SEM) of hotel involvement in community development in Thailand. The six latent variables are involvement in internal hotel operations, involvement in community social and cultural development, involvement in community environmental development and involvement in community economic development, problems and obstacles in community development participation, and benefits of involvement in community development. The questionnaires were mailed to managers of the 1-5 star hotels which were members of the Thai Hotels Association and 221 out of 800 members completed the questionnaires. The analysis was performed by using the LISREL software which indicates that the proposed model confirms the hypotheses and satisfies the goodness-of-fit criteria. Results also indicate that benefits of involvement in community development are directly influenced by involvement in community social and cultural development, environmental development and economic development initiated through involvement in internal hotel operations. Meanwhile, the low scored problems and obstacles in community development participation have direct but small negative influences on the benefits of involvement in community development. The results of the research led to the increase of the capability to participation in the internal activities of the hotel for social and community development activities, such as cooperation with business in the community. Collaboration with educational institutions by having good and effective project management.
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