Guidelines for developing the potential of cultural capital to promote the economy and tourism according to the principles of sufficiency economy in Pa Mamuang Subdistrict, Mueang District, Tak Province

Abstract

This research  is  mixed methods research aims to 1) to analyze and evaluate the potential of the cultural capital  and 2) to determine guidelines for developing cultural capital into tourism and creating added economic value of Pa Mamuang Subdistrict, Mueang District, Tak Province. The sample group was divided into 1) qualitative research, namely interviews with administrators, community representatives, and related people, totaling 10people, and group discussions, community representatives, and related people, totaling 70 people. 2) Quantitative research, namely, people in Pa Mamuang Subdistrict, Amphoe City, Tak Province, 351 people and 3) participatory action research In the practice of developing 2 products from cultural capital and tourism, there were 25 people. Data were collected through in-depth interviews. Group discussions, brainstorming, and questionnaires. Statistics used in data analysis are percentage, mean, standard deviation. Data were analyzed using inductive summaries and descriptive statistics. 

The results of the research concluded that: 1) The results of the assessment of the potential of cultural capital  found that the overall level was at a moderate level. By the side of tourism capital has the most potential, followed by handicraft capital is at a moderate level and cultural and traditional capital Agricultural grants and the overall level of capital in other areas is low. 2) The approach to developing cultural capital towards tourism and creating additional economic value in Pa Mamuang Subdistrict, Mueang District, Tak Province is to develop products from cultural capital and tourism. “Suspension Bridge Model” and “City Pillar Shrine Keychain” by applying both resources available in the community or using low production costs. It is considered to be an operation based on the Sufficiency Economy Philosophy applied. By combining it with knowledge of modern technology. To make the resulting products stand out, be more unique and interesting. In terms of marketing in the first 3 months, it was found that the average volume could be sold in excess of 83% per production of both product groups. Bringing income to the group which will make it strong and self-reliant in the future.