CANNABIS COMMUNICATION ON SOCIAL MEDIA IN THAILAND SOCIETY

Authors

  • Jaruwan Chuenruetai Faculty of Communication Arts (Communication) Suan Sunandha Rajabhat University

Keywords:

cannabis communication, social media, Thai society

Abstract

This research article wants to communicate cannabis correctly and clearly to prevent misunderstandings. which leads to danger to consumers The objectives are to 1) study the current state of cannabis communication on social media in Thai society. 2) study the reliability of cannabis information on social media in Thai society. This research used a qualitative research format by 1) analyzing document data 2) analyzing interview data with 10 key informants, including cannabis experts. those responsible for regulating the use of cannabis legal expert mass communication journalist and administrators and 3) analyze participant data Focus group discussion of 28 people. The research tools were 1) a structured interview and 2) a focus group discussion. Using content analysis methods The results of the research found that

  1. The current state of cannabis communication on social media in Thai society is one-way communication. Related agencies Uneven distribution of information People remember liberal cannabis more than medical cannabis.
  2. The reliability of cannabis information on social media in Thai society includes (1) expertise (2) trustworthiness.

The audience feels trust and trust in cannabis information that medical specialists, academics, or researchers must present with willingness, sincerity, and neutrality.

References

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Published

2023-12-31

How to Cite

Chuenruetai, J. . (2023). CANNABIS COMMUNICATION ON SOCIAL MEDIA IN THAILAND SOCIETY. Journal of MCU Buddhapanya Review, 8(6), 226–236. retrieved from https://so03.tci-thaijo.org/index.php/jmbr/article/view/273043

Issue

Vol. 8 No. 6 (2023)

Section

Research Articles

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