TOURISM CULTURE AND BELIEFS ABOUT GHOSTS THROUGH CHANGES IN TOURISM COMMUNICATION PATTERNS OF LOCAL COMMUNITIES.

Abstract

The objectives of this research article are 1) to study the way of life of local communities that share beliefs about ghosts through various communication channels; is quantitative research The sample group is the village philosopher. Cultural leaders in the sub-district, monks, village headmen, village headmen and villagers who can provide information and exchange knowledge on culture, customs and traditions, totaling 8 people by purposive selection by interviewing and answering questionnaires. The research results found that the role of each local community in Thai society has a variety of contexts for different lifestyles. Follow the trail or travel to prove the belief that has been told. For this academic article It tells stories about ghosts and communities in different contexts according to the area according to the civilization that can be accessed.