GUIDELINES FOR SUSTAINABLE COMMUNITY-BASED TOURISM DEVELOPMENT UNDER THE CONCEPT OF A HOLISTIC ECONOMY (BCG ECONOMY MODEL)

Abstract

 This research has the following objectives: 1. To study factors of holistic economic development (BCG Economy Model) that influence sustainable community-based tourism development. 2. To propose guidelines for sustainable community-based tourism development under the concept of a holistic economy (BCG Economy Model). The sample group was People, both men and women with experience in tourism, numbering 400 people. The key informants consisted of travel business operator accommodation operators, food and restaurant businesses and souvenir shop business operators, amounting to 10 people. The tool used for collecting was a questionnaire and a semi-structured interview. Analysis of general data using frequency, percentage, mean, standard deviation statistics, multiple regression analysis and analyze the content.
The research findings were as follows: 1) factors of community-based tourism management. The overall picture was at a high level (mean = 3.96). Sustainable tourism management. The overall level was at a high level (mean = 3.82). Value-based economy and a society with renewable resource utilization can jointly explain the results of the overall sustainable community-based tourism development at 92.30 percent (Adjust R2 = 0.923) with a statistical significance of 0.05. 2) Guidelines for sustainable community-based tourism development under the concept of holistic economy (BCG Economy Model) found that the community must bring the elements of community-based tourism management which consisted of 1) natural resources and culture 2) community organization 3) management 4) learning to be integrated in the management of community-based tourism.