GUIDELINES FOR THE DEVELOPMENT OF THE RENTAL BUSINESS TO INCREASE THE QUALITY OF LIFE OF LABORERS IN THE BANG PHLI INDUSTRIAL ESTATE SAMUT PRAKAN PROVINCE

Abstract

The first goal of this study is to examine the overall state of the rental room industry in the Bang Phli Industrial Estate. To learn more about the traits of the workers who use the leasing services in Bang Phli Industrial Estate. Thirdly, to provide a suitable rental room model for the workers in Bang Phli Industrial Estate to live in comfort. Fourthly, to set rules for the growth of the rental-room industry in order to improve the standard of living for workers in the Bang Phli Industrial Estate. Tools for qualitative research were employed in this study. Using in-depth interview analysis, thematic analysis, and content analysis,

       The findings revealed that the rental room industry in Bang Phli Industrial Estate is generally in poor shape. Most industrial estate factories do not offer housing for employees. As a result, there is a demand for housing in the form of rental homes in the Bang Phli Industrial Estate region, and the rented rooms where the workers reside are cramped and not as clean as they ought to be. The majority of employees in manufacturing, there are 21 persons working in shifts, making up 70% of the workforce, with an average monthly income of 13,966.66 baht and a total of 19 people working in shifts, accounting for 63.33 percent of monthly employees. The largest group is 10 persons, who make up 33.33 percent of those who share housing, which can cost between 1,600 and 2,500 baht at the price level of 2,300 baht, a nice room type for a decent quality of life. Workers in the Bang Phli Industrial Estate discovered that while business owners tout superior service to entice renters, in reality labor tenants desire affordable housing. The area makes it simple to commute to work. And spaces that permit communal living in groups. There are seven steps in developing the rental market for employees in the Bang Phli Industrial Estate: Analyzing the general business conditions of the rental industry comes first. Step two: Examining labor characteristics Step 3: Research suitable rental houses for workers' quality of life Marketing techniques, Step Four The fifth step is to analyze the architectural and landscape architecture. Steps 6 and 7 of the process are the analysis of business operations through the eyes of a generous investor.