ONLINE MARKETING COMMUNICATION STRATEGIES OF NEW GENERATIONBUDDHIST AMULET IN THAILAND

Abstract

The purpose of this research is to examine the current amulet market environment in Thailand and the characteristics of internet marketing communication for the new generation of amulets. Second, to create plans for leveraging online marketing materials to promote the new breed of amulets. Finally, research should be done on how to create an internet marketing strategy for Thailand's new breed of amulets. A qualitative research methodology was used in the study's execution. gathering information through in-depth interviews. chat room Analyzing documents Content analysis and theme analysis

According to the findings, the new generation of amulets being sold in Thailand now include the following characteristics in their internet marketing communications: 1. Online amulets' new generation's marketing communications. by displaying monks or notable figures Giving an account of your Facebook amulet usage experiences making use of YouTube and tik tok applications 2. New amulets' acceptance 3. Confidence in antiques Four. Investment and Price and worth 5. And in Thailand, the marketing communication strategy for the new generation of amulets is the special marketing plan for the new wave of holy items, consisting of four tactics

1. Techniques for communicating monastic ethics via social media. 2. Techniques for portraying the amulet-worship experience on social media 3. Techniques for investing and gaining notoriety on social media 4. Techniques for raising the value and cost of new monks via social media.