INNOVATION DEVELOPMENT TO INCREASE THE POTENTIAL OF GRASSROOTS ECONOMY IN THE METROPOLITAN PROVINCES
Keywords:
Innovation,, Increase,, Potential,, Grassroot Economy,, Metropolitan ProvincesAbstract
This research objectives were 1) to study the innovation development to increase the potential of grassroots economy in the metropolitan provinces, 2) to study the problems and obstacles of the innovation development to increase the potential of grassroots economy in the metropolitan provinces, and 3) to study the suggestions for the innovation development to increase the potential of grassroots economy in the metropolitan provinces. It was a qualitative. Key informants were relevant government agencies and the leaders of the grassroots economy of 20 people were purposive selection. The research tool was an interview form. The data were analyzed by content analysis and descriptive conclusions were drawn.
The results found that 1) the innovation development to increase the potential of the grassroots economy in the metropolitan provinces consisted of the government policy, long-term promotion policies and measures should be formulated, encouraged communities to participate in planning, the development of the grassroots economy with the government sector, developed the potential of entrepreneurial foundations for people in the community, developed the potential of community leaders to have visionary leadership became a leader of change, skilled, knowledgeable, developed the potential of the community to be ready to cope with the economic development activities of the community, collaborated with educational institutions to participate in the learning process of the community and community innovation, built knowledge from the community to be a treasury of knowledge or a treasury of wisdom in order to be conveyed to the people in the community, promoted the use of local culture, which was the capital of the community, to be used as a tool for developing community products, 2) the problems and obstacles in the innovation development to increase the potential of the grassroots economy in the metropolitan provinces was found that most of people in the area did not understand economic philosophy, lacked of integration inability to access funding sources, lacked of knowledge in innovation development and the use of innovation and technology to operate Insufficient production resources. The products produced were not outstanding and lacked of government budget support, and 3) the approach to develop innovation capabilities to increase the potential of the grassroots economy in the metropolitan provinces, it was found that the new generation should be encouraged to play a greater role, promoted and supported the utilization of community resources, built a learning community, training knowledge on innovation development for people in the community, financial support and access to low-interest capital, found a market to sell the product and development of online marketing channels.
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