AN EXPERIENTIAL LEARNING MANAGEMENT MODEL FOR ENHANCING THE COMPETENCE OF DIGITAL MARKETERS IN SANGKHALOK MUANGPHRARUANG FOR HIGH SCHOOL STUDENTS

Abstract

         This research article is qualitative research to develop an experiential learning management model which strengthen the capacity of digital marketers in Phra Ruang for high school students with the purpose to develop an experiential learning management model, to enhance the competency of digital marketers in Phra Ruang for high school students that emphasize the process of  organizing education through a learning management manuals. Research areas include: An establishment selling Sangkhalok ware, Muang District, Sukhothai Province. and Sukhothai Wittayakhom School. There were a group of 47 informants from a purposive sampling, including 5 Sangkhalok ware digital entrepreneurs, 3 digital marketing experts, 15 Sangkhalok ware shop customers, and teachers in the social studies group. Religion and culture, 4 people, and 20 Sukhothai Wittayakhom School students. The tools used in the research were: 1) Behavioral interview form for Sangkhalok entrepreneur, 2) Behavioral interview form for Sangkhalok entrepreneur customers, 3) Digital marketer expert interview form, 4) Social studies teacher interview form the researcher analyzed the qualitative data using content analysis and descriptive writing synthesis.

The results showed that the Organization of digital marketer experiential learning activities related to learning content according to the scope of the research. Teachers have organized literacy activities related to social studies subjects in the economics learning unit citizenship, culture, and life to empower digital marketers. There is training for students to plan marketing and selling products through digital media to make students have higher competency in digital marketers with the concept of learning management, empowering digital marketers through learning management models. “Digital Marketer Competency Plan”