THE SATISFACTION OF THE PEOPLE TOWARD THE PUBLIC SERVICE PROVIDED BY THE SRIBUNRUANG SUBDISTRICT ADMINISTRATION, AMPHURE CHONNABOT, KHON KAEN
Keywords:
Public Satisfaction, Public Service, Service EvaluationAbstract
The evaluation of the effectiveness of local government organizations has been ongoing since 2006, when there was a study question regarding whether the public service provided by the Sribunruang Subdistrict Administration Organization was responsive to the needs and satisfaction of the people or not. Therefore, a survey study was conducted with the following objectives: 1) To study the level of satisfaction of the public towards public services. 2) To compare the satisfaction of the public towards various aspects of public services. 3) To propose recommendations for the development of public service. The study used quantitative research methods with an analytical unit of 3,657 individuals and a sample group of 363 individuals selected using purposive sampling techniques. Data was collected through questionnaires and analyzed using the statistical software SPSS, including frequency analysis, mean, standard deviation, independent sample t-tests, and one-way ANOVA.
The results of the study answered the research question as follows: 1) The level of satisfaction of the public towards the public service of the Sribunruang Subdistrict Administration Organization is rated "high" on all aspects. 2) The comparison of public satisfaction with various aspects of public services ranked in descending order: personnel, service quality, speed, convenience, and procedures. 3)Recommendations for the development of public service include: clear communication of service processes and timelines, establishment of complaint mechanisms, clear appointment scheduling, or the implementation of effective notification systems. The Subdistrict Administration Organization should clearly indicate service quality levels and improve quality to meet or exceed standards. They should not discriminate in service provision. Research recommendations suggest that quality improvement should involve collaboration with other public and private sector agencies and utilize online communication platforms for service delivery.
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