THE OPINION LEVEL OF AIR PURSERS FOR FULL-SERVICE AIRLINES IN THAILAND FOR PROBLEM-SOLVING AND LEADERSHIP
Keywords:
Problem-Solving; , Leadership;, Air Chief Flight AttendantsAbstract
The objectives of this research were to 1) study the levels of problem-solving proficiency among air chief flight attendants in full-service airlines operating in Thailand, 2) to evaluate the leadership capabilities of air chief flight attendants in these airlines, and 3) to propose guidelines for enhancing problem-solving skills and leadership qualities among air chief flight attendants in full-service airlines in Thailand. For the quantitative aspect, the researcher gathered data through 165 questionnaires selected based on Krejcie & Morgan's (1970) table. Descriptive statistics, specifically Mean and Standard Deviation were employed to analyze the opinions of the sample. The research findings were that respondents had opinions on problem-solving at the highest level. When considering each aspect, it was at the highest level in all three aspects, namely self-control in problem-solving, confidence in problem-solving, and facing or addressing problems. Furthermore, the overall level of opinion on leadership was at the highest level. When considering each aspect, it was at the highest level in all four factors, namely self-awareness, internal morality perspective, balanced decision-making, and relational transparency. To further enhance the capabilities of air chief flight attendants, airlines should focus on developing personal control in problem-solving and refining balanced decision-making skills.
References
Ayres, J., & Malouff, J. M. (2007). Problem-Solving Training to Help Workers Increase Positive Affect, Job Satisfaction, and Life Satisfaction. European Journal of Work and Organizational Psychology, 16(3), 279-294.
Delbari, S. A., Ng, S. I., Aziz, Y. A., & Ho, J. A. (2016). An Investigation of Key Competitiveness Indicators and Drivers of Full-Service Airlines Using Delphi and AHP Techniques. Journal of Air Transport Management, 52, 23-34.
Etemad-Sajadi, R., Way, S. A., & Bohrer, L. (2016). Airline Passenger Loyalty. Cornell Hospitality Quarterly, 57(2), 219-225.
Gittell, J. H., & Fields, A. (2004). The Southwest Airlines Way. McGraw-Hill Audio.
Han, H., Koo, B., & Hyun, S. S. (2020). Image Congruity as a Tool for Traveler Retention: A Comparative Analysis on South Korean Full-Service and Low-Cost Airlines. Journal of Travel & Tourism Marketing, 37(3), 347-360.
Heppner, P., & Baker, C. (1997). Applications of the Problem Solving I Inventory. Measurement and Evaluation in Counseling and Development, 29, 229-241.
Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607-610.
Nam, S., Ha, C., & Lee, H. C. (2018). Redesigning In-Flight Service with Service Blueprint Based on Text Analysis. Sustainability, 10(12), 4492.
Pinthapataya, J., Yuphong, S., Attavinijtrakarn, P., & Poolkrajang, A. (2018). Potential Model Development for Chief Crew Flight Attendants of Thailand’s Aviation Business for Competitiveness. Journal of King Mongkut’s University of Technology North Bangkok.
Thongchai, T., & Pimolpun, P. (2020). Transformational Leadership of School Administrators under the Secondary Education Service Area Office 4. Journal of MCU Buddhapanya, 5(3), 41-52.
Walumbwa, F. O., Avolio, B. J., Gardner, W. L., Wernsing, T. S., & Peterson, S. J. (2008). Authentic Leadership: Development and Validation of a Theory-Based Measure. Journal of Management, 34(1), 89-126.
Zhang, Y., Guo, Y., Zhang, M., Xu, S., Liu, X., & Newman, A. (2021). Antecedents and Outcomes of Authentic Leadership Across Culture: A Meta-Analytic Review. Asia Pacific Journal of Management.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of MCU Buddhapanya Review
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
