Development of cultural tourism strategies in Prachuap Khiri Khan Province
Keywords:
Strategy Development, Cultural TourismAbstract
This article is research and development. The objectives of this research were 1) to study, analyze and synthesize the context of cultural tourism strategies in Prachuap Khiri Khan Province; 2) to create and develop cultural tourism strategies in Prachuap Khiri Khan province. The researcher used the research area in Prachuap Khiri Khan Province. The area is divided into 8 districts with 4 population groups: 1) a group of government policy makers 2) a group of private entrepreneurs 3) a community leader or a community enterprise 4) a group of key informants at the executive level Total population in this research was 30 persons. group chat and in-depth interviews the results of the research were as follows: 1) The results of the study, analysis, and synthesis of the context of cultural tourism strategies in Prachuap Khiri Khan Province. There is a public administration, the structure of the local government organization is clear. Strong communities are involved in local management. Development of unique products and services It should develop tourism products that link sea, mountains, agriculture, and conservation together, emphasizing the diversity of each district. The government's policy to promote tourism on the western coast of the Gulf of Thailand is an important feature that will allow cultural tourism to grow and create a form of development for the integration of the public, private and public sectors. The authority of local government organizations is unclear in Many missions to promote tourism. 2) The creation and development of cultural tourism strategies in Prachuap Khiri Khan Province. Cultural tourism strategy in Prachuap Khiri Khan Province is Prachuap Khiri Khan Province. It is Asia's leading quality cultural attraction. diverse balanced growth There is a body of knowledge that is an important focus, which is the “HPSKMTBB Inclusive Model” to lead to sustainable development (Sustainable Development Growth: SDG).
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