COMMUNITY ECONOMIC PROMOTION PROCESS OF SALTED GOLDEN EGGS PRODUCT PROCESSING GROUP IN YAICHA COMMUNITY SAMPHARN DISTRICT NAKHONPATHOM PROVINCE.

Abstract

This research has a research model which is a qualitative research using the concept Have studied the concept of product processing Create a community product identity Promote the community economy And creating a network to promote the economy as a research framework The researcher used a participatory action research process. Data were collected through in-depth interviews with 15 individually selected key informants and conducting a specific group discussion of 10 people analyzed and summarized data by using triangle technique. Presenting information in expository form.

The research results were found that

            The findings founded that.

1.Studies revealed the rich identity of golden salted eggs of the Yaicha community dates back to when the community still made a living from agriculture, planting and farming. There was a woman named “Cha” or “Yaicha” who donated land to build a temple and other public interests, bringing prosperity to villagers in the community; hence the name “Yaicha community” Therefore, by coming together to develop the product design, the community created an identity to the product, which is a portrait of a grandmother wearing a farmer’s hat, a symbol representing the Yaicha community. Her face smiles gleefully and in her hand is a golden salted egg, a product from the community.

1. Originally, the product design development of golden salted eggs of the Yaicha community used materials that were not friendly towards the environment and had salted eggs similar to generic ones found in the market, making the product unpopular. Researchers then developed a product design in the form of packaging and a symbol representing the characteristics of the Yaicha community. Motivating consumers and making it possible to build on the community’s economy as well as processing duck eggs into glittering golden eggs by using cumin found in nature and re-named “Yaicha golden salted eggs.”
2. Creating a network to promote the community’s economy within groups processing golden salted egg products of the Yaicha community has networking principles separated into 2 groups. 1) networking within the community consists of. (1) raw material manufacturers group. (2) product processors group. (3) consumers group. (4) distributors group and 2) networks outside the community that consists of. (1) groups promoting raw materials. (2) groups promoting distribution. (3) consumer groups. Forming a business partnership.