Development of participatory learning center for banana conservation in Suphanpuri province

Abstract

The primary focus of your research project:  1) The development of quality standards of Banana Conservation Center  2) The marketing strategies for services for the development of a participatory learning of Banana Conservation Center and focus on the best quality standards, and  3) There are two kinds of development as we are concerned as between service marketing strategy and the development of quality standards for participatory learning centers in banana conservation in Suphanburi province. The tools & equipment has been done for questionnaires and performs to collect data as a number of 327 random samples and also included an interviewer of 15 units. The data are analyzed by the Statistics Project team as researching for percentage, mean, standard deviation and the Pearson correlation coefficient

The research of the results are as follows: 1) As the sample opinion on the development of quality standards for the participation in the Banana Conservation Center. For overall, the mean is set up at the highest level, which is 4.26, the standard deviation is 0.36. The general condition of the center has the highest average of 4.37  2) The Sample group has been in this opinion on the marketing strategy of the center development service to have quality standards, as the mean is the highest level at 4.25 standard deviation equal to 0.41.  The highest average is 4.35  3) The relationship between service marketing strategy and development of quality standards, for learning of the Banana Conservation Center. There are set up as moderate level of positive correlation at the same direction as the development of quality standards for a participatory learning center in banana plant conservation with a “R” value equally 0.443 with a Sig <0.05 in the same line with the assumptions established. The Service marketing strategy has resulted in the development of learning with Banana Conservation Center in Suphanburi province has exactly the same standards.

The Summary of the Sample Group (Focus Group) proposed a guideline for developing a participatory learning of Banana Conservation Center in Suphanburi province for the best quality standards as an agricultural tourism destination, namely agricultural products. Produced in accordance with the necessity, the real value, the price is not very high. It is distinctive, unique and has many public relations more varieties channels program as a mass communication to consumers. There is a lecturer who has the expertise to be a professional and well known for the Banana Conservation Center subject. There are additional seating facilities, additional restrooms for the elderly and the disabled, as well as providing for a prospect customer, visitors and tourists. They are welcomed to come & visit our greatest place.