Causal Relationship Model of Products Re-Purchase Intention on Application of Consumer in Bangkok and Metropolitan Region
Keywords:
Structural Equation Modelling,, Loyalty, Re-Purchase Intention, ApplicationAbstract
The objective of this research was to develop a causal of relationship modal of product re-purchases intention on application of consumer in Bangkok and Metropolitan region and to validate the consistency of the causal relationship model with empirical data. The tools used in the research was online questionnaires. The sample group consisted of 250 people who have been bought products via the application Shopee 2 times or more. The statistics used in data analysis were frequency, percentage, mean, standard deviation, skewness, kurtosis and The structural equation model used to analyze causal relationships to find the path to the causal influence of the variables consisting of 4 components are 1) Customer Satisfaction
2) Customer Trust 3) Customer Loyalty and 4) Customer Re-Purchase Intention.
The results of the research showed that the causal relationship model was developed in accordance with empirical data. The final is predictive coefficient of 0.84, shows that the variables in the model can explain the variance of products Re-purchase Intention on application Shopee by 84%, found that Loyalty affects the Intend to products Re-purchase Intention on application Shopee the most.
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