MODERN ORGANIZATIONAL MANAGEMENT THAT AFFECTS THE SATISFACTION OF POPULATION SERVICES OF PUBLIC HEALTH IN BANGKOK.

Abstract

This research aimed to: 1) study modern organizational management affecting the satisfaction of public health service users in Bangkok, 2) compare levels of user satisfaction, and 3) propose appropriate modern organizational management approaches. The study employed a quantitative analysis method with a sample group of public health service users in Bangkok.

            The findings revealed that the average score of problems in modern organizational management across three key dimensions was 2.56 (S.D. = 0.75), interpreted as a moderate level. The dimensions of modern management (mean = 2.86) and public health (mean = 2.69) scored the highest, both at a moderate level, while the satisfaction of service users had the lowest average (mean = 2.13), interpreted as a low level. In terms of the three aspects of modern organizational management, the overall average score was 2.29 (S.D. = 0.72), also at a low level. The dimension of analytical and synthetic management had the highest average (2.75), interpreted as moderate, followed by technology (2.10), and public health service delivery (2.03), both interpreted as low. Overall, when considering five dimensions of modern organizational management affecting service user satisfaction, the total average score was 2.45 (S.D. = 0.70), interpreted as low. Among these, trustworthiness received the highest mean score (3.12), interpreted as high. This was followed by satisfaction (2.48) and empathy (2.45), both at a low level. Responsiveness scored 2.33 and speed of service scored the lowest at 1.90, both also at a low level. The research indicates a clear need to improve management processes to enhance the quality and responsiveness of public health services in urban areas, ensuring they better meet the expectations and satisfaction of service users.