MANAGEMENT OF THE LARGE TIMBER INDUSTRY FOR EXPORT IN LINE WITH THE INTEGRATED ECONOMIC TIMBER PROMOTION STRATEGY IN THE EASTERN ECONOMIC CORRIDOR (EEC) AREA

Abstract

The objectives of this research article are: 1. To study the strategy for promoting integrated economic wood in the Eastern Economic Corridor (EEC) area. 2. To develop guidelines for managing the large-scale processed wood industry for export according to the strategy. Promote integrated economic trees in the Eastern Economic Corridor (EEC) area, The study was conducted in the form of qualitative research with in-depth interviews. The sample group used in the study included 16 executives of a large lumber business. Then, the results of the Thematic Analysis from the in-depth interviews determined the issues in the focus groups. The participants in the focus groups were executives of successful large-scale lumber businesses in 5 establishments. and 2 academics. The results of the research found that the integrated economic wood promotion strategy should be clear and realistic in concrete terms. Because it will have a good impact on industrial operators. To compete with foreign countries, there should be continuous development. and to ensure consistency between government officials, farmers, citizens, and industrial operators in the processed wood industry in the same direction and use the law to control together to prevent confusion regarding the law on processed wood and the wood that comes from the government's woodlots. All sectors must participate in pushing forward the integrated economic wood promotion strategy. Seriously achieve the strategic plan's objectives to develop a complete business cycle for the lumber industry to be efficient and have sustainable quality.