GUIDELINES FOR DEVELOPING A DRIVING SCHOOL BUSINESS IN THAILAND FOR SUSTAINABLE SUCCESS ACCORDING TO THE PHILOSOPHY OF SUFFICIENCY ECONOMY
Keywords:
driving school, philosophy of sufficiency economy, sustainable successAbstract
This study aimed to: 1) explore the driving school business environment in Thailand for sustainable success according to the Philosophy of Sufficiency Economy; 2) identify the success factors in developing the driving school business in Thailand for sustainable success according to the Philosophy of Sufficiency Economy; 3) study the leadership influencing the development of driving school business in Thailand for sustainable success according to the Philosophy of Sufficiency Economy; and 4) study the relationship between business environment, success factors, and leadership that influence the development of driving school business in Thailand for sustainable success according to the Philosophy of Sufficiency Economy; and 5) propose the guidelines for the development of driving school business in Thailand for sustainable success according to the Philosophy of Sufficiency Economy. Mixed methods research, qualitative and quantitative methods, was used. The qualitative research sample consisted of 651 respondents, while the key informants were 24 driving school owners, officials from the Department of Land Transport, and service users, including 9 participants in group discussions, totaling 684 participants.
The result of quantitative research showed that business environment, success factors, and leadership affected the development of driving school business in Thailand for sustainable success according to the Philosophy of Sufficiency Economy with statistical significance at .05 level.
The result of qualitative research showed that the guidelines for the development of driving school business in Thailand for sustainable success according to the Philosophy of Sufficiency Economy consisted of four approaches: 1) awareness of internal and external social responsibilities, 2) awareness of environmental impact, 3) use of morality in management, and 4) business network building.
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