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Bun Bangfai (Rocket Festival) : The Risk Culture in Modern Era
Bun Bangfai rocket festival is a tradition culture of Isan people which shooting rocket activity aim to worship the Gods of rain. At the present, this tradition turns to be a tradition of competition and gambling more and more. The size of the rocket is developed as well as high speed and force of the rocket by using modern technology that let the rocket as cultural object is very dangerous and affects people’s lives and properties significantly. This article aims to describe the risk culture by showing a case of Bun Bangfai as a traditional culture which is used to be a tradition of psychological risk-reducing but now change to be a contemporary culture which is a physical risk-producing culture. And then describe how to manage such risks, which let the insurance business involved. This suggests that the risks occurring at the present not only are the health and environment risk, but the traditional culture can produce and reproduce more risks in the modern world. The concept of risk in the modern era of Anthony Giddens is used as the main analysis.