Factors Affecting the Need for Intellectual Property Registration and Guidelines for Strengthening Protection: A Case Study of the College of Arts, Media and Technology, Chiang Mai University

Thanaporn Ngamprapasom

doi:10.14456/jiskku.2026.5

Authors

Thanaporn Ngamprapasom College of Arts, Media and Technology, Chiang Mai University, Thailand

DOI:

https://doi.org/10.14456/jiskku.2026.5

Keywords:

Intellectual property, Information behaviour, Information system design, Motivation factors, PRECEDE Framework

Abstract

Purpose: This research aims to investigate the factors influencing the need for intellectual property (IP) registration and to propose guidelines to strengthen IP protection among personnel at the College of Arts, Media and Technology (CAMT), Chiang Mai University, from an information science perspective.

Methodology: By integrating the PRECEDE Framework, Herzberg’s Theory, and Wilson’s Information Behaviour Model, survey data were collected from 56 academic and support staff selected through purposive sampling. The instrument's reliability and validity were verified, with IOC values ranging from 0.67 to 1.00. The data were analyzed using descriptive statistics and Independent Samples t-tests.

Findings: A significant majority of respondents (89.3%) expressed a need for IP registration. Key drivers included cognitive needs (knowledge), environmental contexts (information access), and affective factors (budget and surrounding conditions). Notably, IT support for online submission systems, aimed to reduce cognitive load, showed as the most critical demand.

Applications of this study: The findings are used to propose the "3Es Model" (Easy Access, Electronic System, Ecosystem Support) as a guideline for organizational policy formulation, information system design, and the development of a mentoring system to enhance IP protection in educational institutions.

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