Usage Behavior of the LINE Application in the Work of Administrative Staff and Its Effects on Characteristics of Records: A Study of the Faculty of Arts, Chulalongkorn University
DOI:
https://doi.org/10.14456/jiskku.2025.18Keywords:
Records management, Application usage behavior, Organizational culture, Records, LINE applicationAbstract
Purpose: To examine user behavior and the influence of using LINE application as a tool for work, along with the effects of the application’s use on the characteristics of records.
Methodology: The data were collected through a questionnaire administrated to 40 administrative staff members of the Faculty of Arts, Chulalongkorn University. In addition, in-depth interviews were conducted with five staff members, including three administrative staff who completed the questionnaire and two executives from administrative teams.
Findings: The findings indicate that administrative staff often use LINE application in their daily work, especially for communication and for sending or receiving records between officers within the same division. The main motivation for this usage is that the application is already used by colleagues, making communication more convenient. However, using LINE affects the characteristics of records, particularly their integrity and usability.
Applications of this study: This study can be used as a guideline for improving best practices for LINE application usage at work.
Downloads
References
Buranabenya, P., & Kanthawongs, P. (2013). Factors contributing to perceived satisfaction of online social media users of working people: A case study of "LINE" social networking application. In RSU National Research Conference 2014 (pp. 442–453). Rangsit University.
Directorate-General for Communications Networks, Content and Technology. (2025). The impact of AI on digital archiving processes – A practical demonstration of AI solutions. https://digital-strategy.ec.europa.eu/en/events/impact-ai-digital-archiving-processes-practical-demonstration-ai-solutions
Hiranrangsit, R. (2018). Khwam mo̜som nai kanchai LINE application phua phoem prasitthiphap nai kanthamngan: Korani suksa kanchai ngan LINE application nai kanthamngan khong klum sakha wicha sangkhommasat læ manutsayasat khong Mahawitthayalai Chiang Mai [Suitability of using LINE application to increase work efficiency: A case study in Chiang Mai University] [Master’s thesis, Chiang Mai University]. Chiang Mai University. https://cmudc.library.cmu.ac.th/frontend/Creator/personDc/99292
International Organization for Standardization. (2001). BS ISO 15489-1:2001 Information and documentation – Records management – Part 1: General. https://www.iso.org/standard/31908.html
International Organization for Standardization. (2016). BS ISO 15489-1:2016 Information and documentation – Records management – Part 1: Concepts and principles. https://doi.org/10.1007/978-0-387-34967-1_14
Johnson, S. (2025). AI’s role in preserving digital archives. https://www.historica.org/blog/ais-role-in-preserving-digital-archives
Kruaysawat, N., & Somprasertsri, G. (2022). Enhancing information search results using both keywords & subject heading. TLA Research Journal, 15(2), 1–18.
Kunchitchưawong, S. (2013). LINE – Communicating format on the creativity of smartphone: Benefits and limitations of application. Executive Journal, 33(4), 42–54.
Oliver, G., & Foscarini, F. (2014). Records management and information culture: Tackling the people problem. Facet Publishing.
Oliver, G., & Foscarini, F. (2020). Recordkeeping cultures. Facet Publishing.
Pimpa, N. (2012). Amazing Thailand: Organizational culture in the Thai public sector. International Business Research, 5(11), 35–42. https://doi.org/10.5539/ibr.v5n11p35
Sadler, K. J. (2024). Analyzing artificial intelligence methods in digital preservation workflow. https://www.archivists.ca/Blog/13358000
Shepherd, E., & Yeo, G. (2003). Managing records: A handbook of principles and practice. Facet Publishing.
Siriwan, T. (2016). The study of behaviors in using LINE application for organization communication [Master’s thesis, Mahidol University]. CMMU Digital Archive. https://archive.cm.mahidol.ac.th/bitstream/123456789/1865/1/TP%20BM.021%202559.pdf
Suayai, K. (2015). Phrưttikam kanchai æphophalikho̜chanlai khwamphưngphochai læ kannam pai chai prayot kho̜ng khonnai Krung Thep Maha Nakho̜n [Usage of LINE application, satisfaction and capability for Bangkok citizen] [Master’s thesis, National Institute of Development Administration]. NIDA Wisdom Repository. https://repository.nida.ac.th/handle/662723737/5422
Tansupong, S. (2015). Factors influencing the adoption of LINE application [Master’s thesis, Bangkok University]. BU Research. http://dspace.bu.ac.th/jspui/handle/123456789/1260
Wongrattana, C. (2007). Theknik kanchai sathiti phua kanwichai [Techniques for using statistics for research]. Faculty of Education, Srinakharinwirot University.
Yamane, T. (1973). Statistics: An introductory analysis (3rd ed.). Harper and Row.
