Social Media Literacy Level of the Elderly in Muang District, Chiang Mai Province
DOI:
https://doi.org/10.14456/jiskku.2024.20Keywords:
Elderly, Social Media, Social Media LiteracyAbstract
Purpose: This study examines the behavior and social media literacy level of the elderly in Muang District, Chiang Mai Province.
Methodology: This research used a quantitative method, using a questionnaire to collect data from 381 elderly people aged 60 years and over in Mueang District, Chiang Mai Province.
Findings:
The study results revealed that elderly people most frequently use social media in the morning, primarily through smartphones. They mainly use social media for communication, with YouTube being the most popular platform. The primary issue faced by the elderly in using social media is blurred vision, often due to deteriorating eyesight. The assessment of social media literacy among the elderly in Chiang Mai Province found that, overall, it is at a moderate level. The components with the highest average scores, indicating a high level of literacy, were element 2: analytical skills, and element 4: creative skills. Following these, at a moderate level, were element 3: media evaluation skills, element 5: participation skills, and element 1: accessibility skills
Applications of this study: The findings from this study can serve as a guideline for relevant agencies, such as the Chiang Mai Provincial Social Development and Human Security Office, public libraries, the Division of Social Welfare of Chiang Mai Municipality, and other subdistrict municipalities located in Mueang District. The focus should be on improving the skills identified as having the lowest average levels of social media literacy among the elderly. Additionally, it is recommended to use media to highlight the challenges faced by the elderly when using social media. This approach will help enhance their resilience to social media and future technologies.
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