Application Development with Augmented Reality Technology to Promote Tourism and Products, Chokchai District, Nakhon Ratchasima Province
DOI:
https://doi.org/10.14456/jiskku.2023.18Keywords:
Augmented Reality Application, Community Participation, Tourism and Products, Chokchai District, Nakhon Ratchasima ProvinceAbstract
Purpose: Develop an application with augmented reality technology to promote tourism and products, Chokchai District, Nakhon Ratchasima Province and assess the satisfaction of using the developed applications.
Methodology: This research is the mixed method which was proceeded by community participation in order to investigate and analyze potential of tourist-attraction point in Chokchai District, Nakhon Ratchasima Province. All data collected from observations, interviews, and questionnaires were returned to the communities’ members during workshop for analyze potential of tourist-attraction point in 4 steps of meeting for application development.
Findings: The developed application has 3 main menus: AR, Manual, and Chokchai District Information. Those who contributed to the development and experts rated it as good and suitable for use. The testers who did not participate in the development showed high levels of satisfaction in both the overall and each section.
Applications of this study: When using this application for public relations with activities organized by those who participated in the development, people in the community suggested that they should jointly develop further by adding more tourist attractions and community products to increase sales channels for participating communities to earn more. It is a way to create sustainable benefits for the community.
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