User Experience & Needs of User of Identity of Nan Museum
DOI:
https://doi.org/10.14456/jiskku.2021.4Keywords:
Service design, User behavior, User experience, Information behaviorAbstract
Purpose of the study: This qualitative study focuses on examining experiences and needs of users at Nan Identity Hall in the city of Nan.
Methodology: In-depth interviews are conducted with 12 museum visitors using journey mapping and observation on their participative behavior.
Main findings: The visitors visited the Identity Hall to drop in to see exhibitions, seek information related to Nan province, and to participate in the museum activities. They intended to get details of exhibited objects, exhibition calendar, and other updates of the museum so that they can plan their visit to the museum.
Applications of this study: The research findings can be useful for the improvement of customer services to meet the customer needs and behavior.
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References
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