User Experience & Needs of User of Identity of Nan Museum
DOI:
https://doi.org/10.14456/jiskku.2021.4Keywords:
Service design, User behavior, User experience, Information behaviorAbstract
Purpose of the study: This qualitative study focuses on examining experiences and needs of users at Nan Identity Hall in the city of Nan.
Methodology: In-depth interviews are conducted with 12 museum visitors using journey mapping and observation on their participative behavior.
Main findings: The visitors visited the Identity Hall to drop in to see exhibitions, seek information related to Nan province, and to participate in the museum activities. They intended to get details of exhibited objects, exhibition calendar, and other updates of the museum so that they can plan their visit to the museum.
Applications of this study: The research findings can be useful for the improvement of customer services to meet the customer needs and behavior.
References
Design Council UK. (2015). The design process: What is the Double Diamond. Retrieved 8 October 2019, from www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond.
Gestwicki, P., & McNely, B. (2012). A case study of a five-step design thinking process in educational museum game design. Retrieved 8 October 2019, from shorturl.at/uNWX0
Hyun, H., Park, J., Ren, T., & Kim, H. (2018). The role of ambiances and aesthetics on millennials’ museum visiting behavior. Arts and the Market, 8(2),152-167
Integrated Provincial Administrative Committee. (2018). Phaen phatthana changwat Nan pi pho so 2561 – 2564 [Nan Provincial Development Plan 2018 - 2021]. Nan: Nan Provincial Office.
Kantakate, C. (2018). Information Need of Art Gallery Visitors at Bangkok Art and Culture Centre. Journal of Education Research Faculty of Education, Silpakorn University, 11(1), 3681-3694.
Manoukian, J. (2019). Museum marketing: Top trends and strategies for success. Retrieved 3 January 2021, from https://crowdriff.com/resources/blog/museum-marketing
Nakorn Nan Identity Hall. (2016). Prawat Ho Atta Lak Nakhon Na No. Nan: Nan Study Center.
Nakorn Nan Identity Hall. (2019). Ekkasan Rai ngan Pracham Pi Ho Atta Lak Nakhon Nan. Nan: Nan Study Center.
NESDB. (2017). Office of the National Economic and Social Development Board (2017- 2021). Retrieved 8 October 2019, from shorturl.at/gwEK0
Pitivirarat, K. (2012). Service Quality and Process at the Bangkok National Museum. Research Journal Humanities and Social Sciences Suan Dusit University, 8(1): January - April 2012, 61-70.
Tangwattana, B. (1999). Sustainable Tourism Development Planning. (1st ed.). Chiang Mai: Faculty of Humanities Chiang Mai University.
Tarsook, N. & Kwiecien, K. (2019). Analysis of Tourists’ Complaints about Service Delivery of the Identity of Nan Museum. Proceedings of 15th International Conference on Humanities and Social Sciences 2019 (IC-HUSO 2019)11th-12th November 2019. 153. Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand.
