การศึกษาการจัดการโซ่อุปทานของผู้ประกอบการ หอยสองฝา: กรณีศึกษา อ่าวบ้านดอน จังหวัดสุราษฎร์ธานี

บทคัดย่อ

This research has applied the Supply Chain Operations Reference Model (SCOR Model). The purpose of this research was to investigate the linkages of bivalve supply chain in the Bandon Bay, Surat Thani. The in-depth interview was used to collect the data from bivalve’s entrepreneurs. The results showed that the supply chain structure of cockles and mussel is composed of six main components: Suppliers, Farmers, Middlemen, Traders, Retailers, and Consumers. For Oysters contain 5 main components, lacking in the suppliers. Each component is associated connecting from upstream to downstream, starting from suppliers until forwarded to consumers. The main problem is the inadequacy of consumer demand. Therefore, it should improve the management in terms of production planning. In addition, the supply chain is still lacking in operational strategy through cooperation or partnerships. The government should support the restoration of natural resources to be abundant as a source of aquaculture.