การวิเคราะห์ความต้องการของภาษาอังกฤษ เพื่อการสื่อสารบนฐานการท่องเที่ยวโดยชุมชน: กรณีศึกษาชุมชนเกาะกลาง จังหวัดกระบี่

บทคัดย่อ

This paper aims to study the needs in the use of communicative English through Community-Based Tourism (CBT) at Koh Klang community, Krabi Province. Drawing upon a qualitative research method, data was collected by document analysis, participation observation, semi-structured interviews, and focus group interviews with 11 stakeholders including a CBT coordinator and 10 entrepreneurs.  The results of the study found that communicative English through Community-Based Tourism was related to community life, local attractions, local food, and occupations.  Stakeholders in Koh Klang community needed a bilingual Thai-English photo booklet as an English language learning material including tourism vocabulary and specific terms regarding local tourist attractions, cultural products and services. The benefits of this research include 1) English language learning materials based on the community needs; 2) the increase in service quality of the tourism community; 3)the support of the community-based tourism in accordance with the Tourism and Sports’ policy under the campaign “Amazing Thailand, Go Local.”